Document Type

Article

Version Deposited

Accepted for publication (PostPrint)

Publication Date

2022

Publication Title

Entrepreneurship Education and Pedagogy

DOI

https://doi.org/10.1177/25151274211044703

Abstract

Wedeven Associates is a small tribology research and engineering consulting firm located near Philadelphia, Pennsylvania. The company faced a variety of challenges associated with the COVID-19 pandemic as did most small businesses in 2020. As the company became fully operational again, Wedeven Associates was approached by a longtime client to solve a tribological problem the client’s engineers had been trying to address for almost 14 years. The catch: Wedeven Associates only had a little over two months to do the work while complying with pandemic-related travel and meeting restrictions. This case tells the story of how the Wedeven Associates team met the challenge using virtual tools and a collaborative approach built on first principles. Readers are introduced to “tribology” as an engineering discipline and “first principles” as a problem-solving approach.

Comments

This is the peer reviewed version of the following teaching case: Jonsen, R. H. (2022). Wedeven Associates: Finding new ways to develop novel solutions to persistent, intractable problems. Entrepreneurship Education and Pedagogy, 5(3), 429-433, which has been published in final form at https://doi.org/10.1177/25151274211044703. This teaching case is protected by copyright and reuse is restricted to non-commercial and no derivative uses. Users may download and save a local copy of this teaching case for the user's personal reference. For permission to reuse this teaching case, please follow the Sage Publications Process for Requesting Permission.

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