Current theses and dissertations from Rowan University graduate programs are submitted electronically to Rowan University's Office of Graduate Research Services and are usually available in this institutional repository within a few weeks of submission. Theses and dissertations submitted between 2010 and 2015 have been migrated from the library’s previous digital archives and are available here.

As of 9/29/16, theses and dissertations produced between 1996 and 2010 have been scanned and uploaded. If you are the author of a Rowan University (or Glassboro State College) thesis or dissertation produced before 2010, and you do not want your document to be publicly available in Rowan Digital Works, you must complete and submit this form to request its removal from the repository.

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Theses/Dissertations from 2014

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The changing focus of education: how Rowan University professors view the shift toward online education, Genevieve Cross

Theses/Dissertations from 2013

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Why do we just do it: a study of adolescents' influences for Nike sneakers, Kyle Gallagher

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Character education and parental involvement: impact on academic achievement, Katie Hood

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An analysis of the marketing tactics used to influence millennial generation students in their decision to attend a two-year or a four-year college, Andrea Stanton

Theses/Dissertations from 2012

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Applying the power of social media to generate awareness and support for symphony orchestras among younger target markets, Gina Bittner

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Oral history heirlooms: vitality and substance in learning, Arlene Abate Carpenter

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Social media influence on evolving health care marketing communication, Michele Cash

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The impact of social media on the access of music among Rowan University students, Douglas Cohen

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Engaged or just "friends": using social media for membership engagement or identity management through group affiliations, Emel Crawford

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Alerting the public during food product recalls: social media's impact on organizational reputation, Salita Demary

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Shooting for the skies: leveraging public relations to improve the image of commercial airlines, Elisa Durand

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A comparative analysis of the efficacy of NASA media relations strategies and the relationship to U.S. space policy, Julian Gibson

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Using public relations techniques to market organic food: understanding consumer buying behavior, Catherine Girone

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Public relations 'tech'niques: vocational school recruitment, Rachel Graeff

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The impact of social media use on fundraising as reported by nonprofit organizations in southern New Jersey, Rose Howerter

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Influence of social media networks on corporate communication strategies, Sylwia Majewski

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The effects of technology on interpersonal relationships among Rowan University students ages 18 - 25, Michelle Nelson

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Consumer perception of the efficacy of social media branding by non-profit and for-profit organizations, Melissa Novak

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Communicating a centralized message within a decentralized political movement: the Tea Party, Michael Walsh

Theses/Dissertations from 2011

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Social media, fan relations and the music industry: a coalition of unsigned artists and record labels, Heather Aponte

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The effect of media bias on legislation: a case study of Arizona's Senate Bill 1070 on immigration, Rachael Burgess

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The impact of celebrity endorsements on the buying behavior of Rowan University students age 18-24, Reginald Esangbedo

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Redefining the agency model: the benefits of an IMC approach, Rebecca Gatto

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An evaluation of the writing abilities of entry-level public relations practitioners and the industry demand to effectively write for new media, Diana Gervasi

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Men in public relations: saving an endangered species, Nancy Long

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Is diesel a dirty word? Examing the communication and public relations challenges faced by auto manufacturers who want to introduce small diesel engines to the American market, Christopher Nelson

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Public relations and marketing techniques used by assisted living communities to attract and retain residents, Brianne Rabouin

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The influence of layout and design on purchasing behavior: examining print advertisements for sneakers, Nancy Reighn-Garron

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The role of public relations strategies and tactics in building symmetric donor relationships, Justine Spack

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Thinspiration: new media's influence on girls with eating disorders, Victoria Stonebridge

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Mixed messages: assessing communication in architectural education and practice, Amanda Weko

Theses/Dissertations from 2010

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The impact of broadcast localism on Delaware Valley news and talk radio, Brian Nicholas

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The public relations aspects of municipality wind energy development: a case study of wind energy in Ocean Gate, NJ, Gregory Richter

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What are physicians' perceptions of proposed federalized healthcare and how do they feel it will impact the quality of health care?, Katrina Stier

Theses/Dissertations from 2009

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Communities and colleges: utilizing public relations techniques and strategies to solve chronic town-gown problems, Kristin M. Leavey

Theses/Dissertations from 2008

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The image of professional wrestling: a case study of the Chris Benoit double murder-suicide, Neil Borenstein

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Scientific consensus on manmade global warming: think tank influence on public opinion through news media, Greg Howe

Theses/Dissertations from 2007

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Regional theatre patronage: the efficacy of integrated marketing communication on the 18-24 age cohort, Katherine A. Chronister

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Are community values toward education reflective of a district's reputation for quality education: a case study approach, Sheldon Marc DeVeaux

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Restructuring graduate programs to meet students' changing needs, Christina Longo

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Gender differences & the effect of promotional techniques on fan attendance at MLB games during a losing season, Melanie Mount

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Perceptions of value: an analysis of New Jersey's public and private four-year colleges and universities to determine if adherence to recognized design principles increases the perceived value of their institution, Kathryn Marie Ponzi

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A public relations plan to profitable fund raising using information from the previous fund raisers of two non-profit organizations as examples: Literacy Volunteers of America, Cape-Atlantic, Inc. and the Community FoodBank of New Jersey, Southern Branch, Gia J. Porter

Theses/Dissertations from 2006

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The power of the message: a study of media influence on the development of public opinion, Jonathan C. Churchill

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Genre exploration: alternatives to expository writing in seventh grade life science, Christen Haigh

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What influences a recruit from New Jersey or NYC between the ages of 18-27 years old to join the United States Air Force in post 9/11 America?, Lisa M. Martz

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The role of public relations in crisis communication planning and management: an analysis of the pharmaceutical industry, Tracey A. Myszka

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An analysis of the models of public relations most commonly used by professional minor league baseball franchises, Pasquale J. Rose Jr.

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Cultivating a donor base: how colleges and universities use public relations techniques to influence undergraduate students to become donors, Heather Ann Sheridan

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Ethical pharmaceuticals? a deeper look at the ethics in pharmaceutical public relations, William M. Walsh

Theses/Dissertations from 2005

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A study of how students and graduates of the public relations graduate program of Rowan University view the graduate program, Jessica Brittain

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No Child Left Behind and its communication effectiveness in diverse communities, Benjamin L. Daniel

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The most effective PR/advertising techniques in disseminating an alcohol social norms campaign, Christine Anna DiBlasi

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Understanding the impact of special events: a look at one company's annual event, Eileen M. Harduk

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Leaning left: a case study of media bias in the 2004 presidential election, Adam Lasecki

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Catastrophic crisis communication: a study of hospital crisis planning following the September 11, 2001 terrorist attacks, Daniel Matthew Lockwood

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A study of seven selected chemical engineering facilities' crisis public relations plans, Heather D. O'Neill

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A study of small business public relations behavior to ascertain a need for a do-it-yourself public relations web site, William Pavlou Jr.

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A survey of certified athletic trainers' knowledge base, personal experiences and attitudes toward public relations methods, Christina Pozzi

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Impact of Integrated Marketing Communications: from the lens of public relations educators and scholars, Vijaya Singh

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Ethical principles for a sensitive society, Catherine M. Toscano

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Investor relations: defender of the faith at Commerce Bancorp, Paul H. Welitzkin

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Effective messages and channels of communication used by assisted living facilities to attract residents, Allyson L. Wisniewski

Theses/Dissertations from 2004

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The effects of debater styles on audiences during televised political debates, Juliette J. Broglin

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Professional sports team fan and media relations: a public relations case study of the 2003-04 Philadelphia Flyers professional hockey team, Joseph Mathew Harasta Jr.

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Use of online technologies by higher education public relations practitioners and practitioners' perceived preference for their use by their institutions' audiences, Mary Elizabeth Erwin Hegel

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The impressions of New Jersey high school guidance counselors on the quality of education at Rowan University, Carolyn A. Krehel

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Media relations between the hotel casino industry of Atlantic City, New Jersey and The Press of Atlantic City, Patrick T. Kuhlen

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Public relations in print: a study and profile of public relations-generated news stories that appear in Delaware Valley daily newspapers, Mark R. Marmur

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The significance of integrated marketing communication techniques in the 21st century marketplace, Janice D'Amico Nee

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Revitalizing the Subaru difference: a communications audit to determine effectiveness at Subaru of America, Inc., Thomas Paolella

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Online crisis management, Mauru Rushwaya

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Amusement park crisis management and its effect on the crisis news life cycle, Kristin B. Siebeneicher

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2004 gender study of the New Jersey Public Relations Society of America, Megan A. York

Theses/Dissertations from 2003

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Perceptions of public relations: key communicators share their opinions, Kamali A. Brooks

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A public relations approach to recruiting studio audiences for start-up shows, Chekesha K. Bunch

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Television public service in Philadelphia: a thing of the past?, Jill Flanagan

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The use of incentives in increasing survey participation, Anne Glowacz

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Assisted living: internal communication to align identity and image, Katherine Pittman Govito

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Toys and cartoons: the correlation between animated properties and toy products, John Diego Hernandez

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How to recruit more international students, Chien-Wen Huang

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Internal communication: the changing roles of human resources and public relations, E. Morgan Johnson

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Public perception: comparing tobacco industry public relations campaigns of today and yesteryear, Cristin E. Kastner

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Cancer cluster communications: bridging the gap between science and public perception, Loretta A. O'Donnell

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A case study of the efficacy of community policing in Camden, New Jersey, Sophia L. Peele

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The benefits of public appearances for a sports figure's image, Andrea L. Pujat

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A study of student recruitment practices at Rowan University, Daniel P. Reigel

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AIDS in the African-American community: celebrities as an ineffective communication strategy, Wendy A. Robinson

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Minor league baseball PR guidelines: techniques for first year class A teams, John Sadak

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State of the Union addresses and their impact on popularity and credibility, Lea L. Shapiro

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An analysis of basic public relations needs of non-profit associations, Jennifer Szwalek

Theses/Dissertations from 2002

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The Philadelphia Phillies: why do they play to an empty stadium?, Christine A. Bosco

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Nukes or no nukes: how does the community view the Salem & Hope Creek Nuclear Generating Stations, David S. Burgin

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The general public's knowledge and perceptions of the certified athletic trainer's professional role and educational background, Casey Christy

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How the internet has impacted college recruitment and admissions, Maureen Constantino

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The roles and prevalence of communication research in selected southern New Jersey school bond referenda, Paul Dice

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Surveying the future: an innovative tool for expressing stakeholder vision as demonstrated in Lawrence Township public schools, Jessica Reynolds Haviland

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The marketing of major league soccer, Bruce G. Hummer Jr.

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Minor league basketball organizations: making them work, Derek Jones

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Marketing plans for convention and visitors bureaus: a content analysis, Kelli Kennedy