Date Approved

6-1-2005

Embargo Period

4-19-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

FitzGerald, Suzanne Sparks

Subject(s)

Corporations--Investor relations; Public relations and law

Disciplines

Public Relations and Advertising

Abstract

The study's results will show that the investor relations department at Commerce Bancorp Inc. helped to minimize damage to the company following the indictments of two of its officials in a Philadelphia corruption probe.

Primary and secondary research will show that Commerce's IR department helped the company during its crisis after June 30, 2004. Interviews with Commerce's IR director and two Wall Street analysts reveal that Commerce minimized the damage to its reputation and brand by communicating effectively with the financial community, a major constituency.

A content analysis shows that Commerce conducted successful crisis communication despite an unusual amount of negative publicity for a company its size.

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