Date Approved

6-28-2004

Embargo Period

4-26-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Donald

Subject(s)

Rowan University--Evaluation; Student counselors--New Jersey--Attitudes

Disciplines

Public Relations and Advertising

Abstract

This thesis provides a comprehensive examination of New Jersey guidance counselors' impressions of Rowan University. Rowan University, a state funded school, is a rapidly improving and growing institution in the state and its region. However, the University is met with much opposition from those who remember it as a small teachers' college in South Jersey.

This thesis focuses on the history of the university, old impressions of the school, current impressions of the school and recommendations on how to improve the overall awareness and perception of the University.

An email survey was mailed to 1,000 school counselors in the six different marketing zones of New Jersey with a response of 246. With nearly a 25% response rate, which included responses from each of the six zones, fair assumptions were able to be made regarding perceptions and bias.

The survey concluded northern zones of New Jersey are not only less knowledgeable about future improvements of Rowan University but are less knowledgeable about how much the university has already expanded and changed since its days as Glassboro State College.

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