Date Approved

6-30-2003

Embargo Period

5-10-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Donald

Subject(s)

Rowan University--Admission

Disciplines

Public Relations and Advertising

Abstract

This study provides advice to admissions counselors at Rowan University so they can better recruit prospective students.

For secondary research, the author did an online search of Rowan University's Campbell Library databases, an Internet search and a book search at Gloucester County Library.

The author collected data from 269 surveys distributed to prospective students at one of seven open house events at Rowan University during the 2002/2003 academic school year.

Surveys showed that students visiting Rowan University's one of seven open house events were happy with the overall program. Financial aid sessions proved to be the only part of the open house people were unhappy with.

The author also conducted seven in-depth interviews with admissions counselors from Rowan University's Admissions Department.

The author found that Rowan University uses most recruitment techniques that recent research has shown to be effective. Although Rowan University effectively recruits prospective students, some changes need to be made to better recruit. Uses of technology and better assessment practices are examples of what changes need to be made.

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