Date Approved

8-31-2002

Embargo Period

5-16-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Litwin, Larry

Subject(s)

Basketball teams

Disciplines

Public Relations and Advertising

Abstract

Minor league basketball organizations have wilted under the competition's spotlight. These leagues tried to present fans with an entertaining alternative to professional sports.

Minor league basketball's efforts to entertain fans have been unsuccessful. This study examines why these organizations have not succeeded. Through interviews, research and survey results potential solutions have been discovered.

Eighty surveys were distributed to teams and executives from basketball organizations. The surveys obtained information on ticket prices, attendance and reasons why minor league basketball has struggled.

The study revealed that minor league basketball suffers from a lack of leadership, fan interest and financial stability. Suggestions were made for minor league basketball organizations on how to succeed.

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