M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Communication in organizations
Public Relations and Advertising
The purpose of this study is to establish communication tactics that apply to various communication situations in an empowerment context. The creation of such a reference source will offer a valuable resource for organizations and managers that wish to implement or change empowerment initiatives.
The completion of the study has yielded a guidebook consisting of case studies that offer solutions to communication problems based on literary research. The case studies will act as a guide for effective communication tactics when implementing or altering an empowerment initiative.
A non-scientific content analysis of relevant literature was completed to ascertain communication tactics and areas of communication prevalent in empowerment initiatives.
A comprehensive literature review was completed to explain and define the following communication areas and their components: supplementary information, company priorities and goals, training, education, performance, teams, and groups. The review also yielded successful communication tactics associated with these areas: interpersonal communication, print communication, electronic communication, facilitators, team and group communication.
Pasley, Todd Michael, "Communication tactics for empowering employees: a guidebook for organizations and managers" (2002). Theses and Dissertations. 1496.