Date Approved

3-15-2002

Embargo Period

5-18-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Litwin, Larry

Subject(s)

Communication in organizations

Disciplines

Public Relations and Advertising

Abstract

The purpose of this study is to establish communication tactics that apply to various communication situations in an empowerment context. The creation of such a reference source will offer a valuable resource for organizations and managers that wish to implement or change empowerment initiatives.

The completion of the study has yielded a guidebook consisting of case studies that offer solutions to communication problems based on literary research. The case studies will act as a guide for effective communication tactics when implementing or altering an empowerment initiative.

A non-scientific content analysis of relevant literature was completed to ascertain communication tactics and areas of communication prevalent in empowerment initiatives.

A comprehensive literature review was completed to explain and define the following communication areas and their components: supplementary information, company priorities and goals, training, education, performance, teams, and groups. The review also yielded successful communication tactics associated with these areas: interpersonal communication, print communication, electronic communication, facilitators, team and group communication.

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