Author(s)

Douglas Cohen

Date Approved

10-3-2012

Document Type

Thesis

Degree Name

M.A. Public Relations

Department

Public Relations/Advertising

College

College of Communication & Creative Arts

First Advisor

Basso, Joseph

Subject(s)

Social media;Popular music

Disciplines

Public Relations and Advertising

Abstract

The study's primary goal was to determine the extent and impact of social media on Rowan University student's access of music. Social media and music have become a significant part of college student life. The vast majority of student age ranges from 18 to 24. The study's secondary goal was to determine if social media has replaced the traditional music label of feature films and whether it affects more males or females in the 18 to 24 year-old demographic. To ascertain both levels of data, the researcher used intercept surveys and questionnaires. The intercept surveys were administered to 400 Rowan University students, men and women, 18 to 24 years old, entering or exiting the Chamberlin Student Center on the campus of Rowan University in Glassboro, NJ. The questionnaires were distributed to six Rowan University students ages 18-24. Results show that a majority of those surveyed utilized avenues of social media to access and share music. Furthermore, results show that a majority of students surveyed discovered more new music from social media than from radio or television.

Share

COinS