M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Athletic directors; High schools--Public relations
Public Relations and Advertising
The primary purpose of this research project was to develop a handbook for high school athletic directors so they can apply effective public relations practices to their athletic program on a daily basis. Fifteen high school athletic directors from different counties in New Jersey were interviewed to gain first-hand knowledge of the athletic public relations activities that are most effective. A review of several sources, including physical education and administration books, athletic journals and public relations books, supplemented the primary research by providing supporting research by some of the most well-respected public relations practitioners in the athletic arena.
The finished handbook combines public relations practices used in the field with theoretical practices written in texts and publications to produce a manual all high school athletic directors can consult for new or improved public relations activities.
Cranston, Joseph T., "A guide to effective public relations for the high school athletic director" (2000). Theses and Dissertations. 1648.