Date Approved

6-1-2000

Embargo Period

6-17-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Don

Subject(s)

Athletic directors; High schools--Public relations

Disciplines

Public Relations and Advertising

Abstract

The primary purpose of this research project was to develop a handbook for high school athletic directors so they can apply effective public relations practices to their athletic program on a daily basis. Fifteen high school athletic directors from different counties in New Jersey were interviewed to gain first-hand knowledge of the athletic public relations activities that are most effective. A review of several sources, including physical education and administration books, athletic journals and public relations books, supplemented the primary research by providing supporting research by some of the most well-respected public relations practitioners in the athletic arena.

The finished handbook combines public relations practices used in the field with theoretical practices written in texts and publications to produce a manual all high school athletic directors can consult for new or improved public relations activities.

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