Date Approved

5-12-2000

Embargo Period

7-18-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Community and school; Schools--Public relations

Disciplines

Public Relations and Advertising

Abstract

This study's main purpose was to show the logic and benefits of involving students in school-community relations. The data collection consisted of online and library searches for information about schools that include students in their public relations efforts. Award-winning newsletters from 42 school districts were also examined to determine consistent qualities that lead to excellence in communications.

The study showed that while students are directly and indirectly involved in school-community relations on a continuing, daily basis, little has been documented about structured programs or formal involvement. Research supports the effectiveness of student involvement, yet few districts make a conscious effort to capitalize upon their most valuable resource. Ongoing, cognizant efforts to involve students in public relations opportunities can yield great benefits for school districts.

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