Date Approved

5-10-1999

Embargo Period

7-19-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Donald

Subject(s)

Newsletters; Publishers and publishing--Vocational guidance

Disciplines

Public Relations and Advertising

Abstract

The purpose of this project was to develop a comprehensive overview of current newsletter literature with the needs of novice publishers in mind. Just like any large organization or publishing house, first-time publishers use newsletters to communicate with their employees, club or church members, or customers.

However, in this booming industry, first-time publishers not only compete against each other, but also professional publishers with far greater resources and capabilities. No wonder that publishers go in and out of business on a daily basis. Therefore, this thesis limited the information to selected components of the newsletter production process appropriate for novice publishers. The information and expert advice can help them produce their publications and provide knowledge on how to overcome the odds of publishing a for-profit or not-for profit newsletter.

The thesis is presented in four chapters, which explore not only the most important newsletter components, but also give novice publishers expert advice, production costs, pitfalls and a brief historical newsletter overview.

In addition, chapter four includes a top ten newsletter tip list that summarizes the most important information found in the research. This list serves as a quick reference guide to first-time publishers who want information that they can use immediately for their publications.

The author compiled the research by reviewing books, trade publications, Internet newsletters and web sites, past theses and newsletter directories, and by searching several computer databases.

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