Date Approved

6-24-1999

Embargo Period

7-21-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Photographs; Publishers and publishing

Disciplines

Public Relations and Advertising

Abstract

The purpose of preparing this guide was to create a resource for public relations professionals to refer to when faced with the task of placing photographs in publications. The assumption is that most public relations professionals are not trained to think visually, partly because their education is focused on writing and virtually ignores aesthetics. Since readership surveys find that people prefer photographs over the written word, and that pictures capture attention quicker than headlines, it is essential that public relations people know how to use visuals to enhance a message. The primary research methods of this study were examination of literature appropriate to the photographic and publishing processes, interviews with experts in the field, and an investigation of electronic resources. The conclusions drawn provide the reader with limited basics of photography, such as how to plan a shoot, how to take a picture and how to submit a photo to the printer. Primarily, this guide is intended to teach public relations professionals how to increase the effectiveness of their publications through the use of important photographic elements such as composition, content and placement.

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