Date Approved

6-17-1999

Embargo Period

8-8-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Donald

Subject(s)

Employee morale

Disciplines

Public Relations and Advertising

Abstract

This thesis studies the impact of morale on productivity and the bottom line. Research shows companies with high morale generate higher profits, greater productivity and happier employees.

Thousands of organizations and companies have problems with morale, but few have found ways to solve them. This thesis identifies conditions that lead to higher morale. The thesis examines morale programs at top companies and looks at a variety of different studies.

The research indicates that employees need to feel their efforts create positive social changes. Companies can contribute to charities or they can create programs to show the company's impact on the lives of the people it serves.

Managers should appreciate the value of employees' efforts. Unappreciated employees produce less and contribute fewer ideas to an organization.

Managers should encourage employee suggestions. Every person from the lowest level to upper management should feel comfortable communicating his or her ideas. Often the best ideas don't resonate from top management, but come from empowered lower level employees. Companies must encourage open communication at all levels.

A fun-filled atmosphere can also raise morale. Games, toys and corporate outings contribute to creativity, productivity and better communication between departments.

Outstanding leaders also inspire employees to excellence through their words and actions. Motivational leaders generate high energy and creativity.

This thesis reviews the components of high morale and also gives the reader suggestions to increase morale within his or her organization.

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