Date Approved

5-11-1998

Embargo Period

8-10-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Litwin, Larry

Subject(s)

Communication in management; Employee morale

Disciplines

Public Relations and Advertising

Abstract

This study analyzed the relationship between internal communication programs and employee morale. Fifty-three communication professionals were contacted to determine:

  • whether their company had an internal communication policy
  • whether supervisory staff were trained to communicate effectively
  • whether supervisory staff were held accountable for communicating with their subordinates
  • the perceived benefits to internal communication programs.

Telephone interviews and mailed surveys yielded the following major conclusions:

  • Ninety-five percent of the respondents felt there is a direct correlation between internal communication and employee morale.
  • Five percent of the respondents felt there is an indirect correlation between internal communication and employee morale.
  • Seventy-seven percent of the respondents had an internal communication policy.
  • Seventy-seven percent of the respondents stated that supervisory staff were held accountable for communicating effectively.

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