Date Approved

5-15-1998

Embargo Period

8-10-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Litwin, Larry

Subject(s)

Schools--Public relations--New Jersey

Disciplines

Public Relations and Advertising

Abstract

The purpose of the study was to determine effectiveness of public relations methods through use in a centralized, decentralized or coordinated plan. Survey research of public schools in New Jersey studied the following areas:

  1. Superintendent training in public relations
  2. Establishment of policies
  3. Type of programs - centralized, decentralized, or coordinated - and reasons why used
  4. Methods of communication used
  5. Success of public relations program
  6. Feedback methods used to evaluate effectiveness of programs
  7. If no PR program existed, reasons why and intentions for implementation of future programs.

The survey was mailed to the superintendents of 594 operating public school districts in New Jersey. Results were compiled according to district classification (i.e. K- 6, K-8, etc.), type of district (rural, suburban, urban) and student population (i.e. 0-500, 501-1000, etc.).

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