Date Approved

6-23-1998

Embargo Period

8-12-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Sparks, Suzanne

Subject(s)

Universities and colleges--Public relations; University towns

Disciplines

Public Relations and Advertising

Abstract

The purpose of this thesis was to decipher what solutions and approaches have worked in solving conflicts between colleges and their communities and make the information available to other schools.

A review of research related to this study was conducted in conjunction with in-depth interviews with college relations personnel from various institutions. The information gathered was then used to conduct primary research in the form of a mail survey.

The mail survey was sent to 400 college relations personnel from across the country. The survey was used to discover what conflicts colleges are experiencing with their communities and how they resolve problems.

It was concluded that public and private schools in urban and rural areas experience the same types of problems with the community. Results also indicate that the two-way symmetric model of communication is the most effective in solving town-gown conflicts.

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