Date Approved

6-17-1997

Embargo Period

8-24-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Don

Subject(s)

Communication in personnel management; Newsletters

Disciplines

Public Relations and Advertising

Abstract

The purpose was to produce a source of information and procedures for readers to create and maintain a high quality employee newsletter. Today it is difficult for companies, both small and large, to maintain good communication between management and employees. Lack of and poor communication are major problems in the workplace. It is necessary for companies to create and maintain a timely and well written newsletter to inform, communicate, recognize and motivate employees. The primary research performed for this study included a completed questionnaire from twenty professionals who had won an award in their professional society and five other noted professionals in publication related fields The findings of this research provide the reader with information about creating high-quality employee newsletters showing techniques about article content, layout and design, audience, and publication evaluation.

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