Date Approved
5-1-1997
Embargo Period
8-25-2016
Document Type
Thesis
Degree Name
M.A. in Public Relations
Department
Public Relations & Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Shapiro, Steve
Subject(s)
United States Postal Service--Officials and employees--Training of
Disciplines
Public Relations and Advertising
Abstract
This project measured the effectiveness of a service improvement video prepared by the U S Postal Service's Allegheny Area Corporate Relations department. The video was directed at the letter carrier craft and disseminated to the ten postal districts comprising the Allegheny Area in October 1996.
Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles with the use of video communication as part of an employee awareness and training strategy.
This thesis activity reported on the effectiveness of the inaugural video using information collected from interviews with South Jersey letter carriers; a survey of South Jersey letter carriers, two focus panels of South Jersey letter carriers; and EXFC results reported by the independent accounting firm Price Waterhouse. The data compiled was analyzed to determine the overall success of the video strategy with recommendations for future video utilization.
Recommended Citation
Daiutolo, Raymond V., "A measure of the effectiveness of a service improvement video used in the fiscal year 1997 communications plan for the Allegheny Area of the USPS" (1997). Theses and Dissertations. 2050.
https://rdw.rowan.edu/etd/2050
