Date Approved

5-1-1997

Embargo Period

8-25-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Shapiro, Steve

Subject(s)

United States Postal Service--Officials and employees--Training of

Disciplines

Public Relations and Advertising

Abstract

This project measured the effectiveness of a service improvement video prepared by the U S Postal Service's Allegheny Area Corporate Relations department. The video was directed at the letter carrier craft and disseminated to the ten postal districts comprising the Allegheny Area in October 1996.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles with the use of video communication as part of an employee awareness and training strategy.

This thesis activity reported on the effectiveness of the inaugural video using information collected from interviews with South Jersey letter carriers; a survey of South Jersey letter carriers, two focus panels of South Jersey letter carriers; and EXFC results reported by the independent accounting firm Price Waterhouse. The data compiled was analyzed to determine the overall success of the video strategy with recommendations for future video utilization.

Share

COinS