Date Approved

5-1-1997

Embargo Period

8-29-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Shapiro, Steve

Subject(s)

Checkpoint Systems, Inc.; Retirement--Planning

Disciplines

Public Relations and Advertising

Abstract

This project evaluates the effectiveness of a 401(k) communications campaign for employees at Checkpoint Systems, Inc. headquarters located in Thorofare, New Jersey.

Information searches for relevant literature were conducted through several databases cataloging books, periodicals, journals and articles. The findings of this literature search identified elements of effective 401(k) communication campaigns. These elements were used as a guide to measure the design of Checkpoint's plan.

Focus groups were conducted with managers and employees to determine their understanding of the plan and obtain feedback to be used as evaluation. The compiled data was analyzed to determine the overall effectiveness of the 401(k) communications campaign. This study identified two critical elements necessary to ensure the effectiveness of a 401(k) communication campaign. Further studies are recommended for Checkpoint management and the 401(k) plan sponsor.

Share

COinS