Date Approved

5-28-1997

Embargo Period

8-29-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Fulginiti, Anthony

Subject(s)

Rowan University--Public opinion; Distance education; Radio in higher education

Disciplines

Public Relations and Advertising

Abstract

This study determined the effects a distance education course on Rowan University's campus radio station has on the image of the institution. The study also examined how a distance education program could enable Rowan to reach the goals of its strategic plan.

Four focus groups of Rowan University students revealed their attitudes about the university's image, distance education, radio as a medium for distance education and what effects distance education has on collegiate image. The focus groups included traditional and non-traditional students, students enrolled in the radio distance education course at Rowan University and students not enrolled in the course.

Students feel convenience contributes to Rowan University's image and is also the greatest advantage of distance education courses. Students also report a distance education program would enhance the image of the institution; however, radio is not the most popular medium for distance education courses. Rowan students prefer interactive distance education courses, not related to their major course of study, offered via internet, television or video.

This study revealed both traditional and nontraditional student attitudes concerning distance education, which could enhance collegiate image.

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