Date Approved

6-20-2007

Embargo Period

8-29-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Shapiro, Steve

Subject(s)

Fund raising; Nonprofit organizations--Finance

Disciplines

Public Relations and Advertising

Abstract

Fund raising is an important component used by many non-profit organizations. For some non-profits, it is the one thing that keeps the organization viable from year to year.

The fund raisers of two non profit organizations, Literacy Volunteers of America, Cape-Atlantic, Inc. and The Community FoodBank of New Jersey, Southern Branch were used to determine which fund raisers are more profitable.

Fund raising events from both non-profit organizations for the past three years have been listed. This was done to compare events held by the two non-profit organizations and the money raised from those events.

A survey was also given to the executive directors of both non profit organizations. This survey was used to develop a public relations plan for successful fund raisers. The public relations plan lists objectives and strategies which can be used in the planning of fund raisers.

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