Author(s)

Jeffrey O'Connor

Date Approved

7-7-2011

Document Type

Thesis

Degree Name

M.A. Public Relations

Department

Public Relations/Advertising

College

College of Education

First Advisor

Basso, Joseph

Subject(s)

Sports journalism;Public relations

Disciplines

Public Relations and Advertising

Abstract

The study's primary goal was to determine if beat reporters who covered professional sports teams believed that PR professionals effectively controlled the flow of information to the media. To ascertain this answer, the researcher used in-depth interviews. The in-depth interviews were conducted with 24 members of the media who cover the four main professional sports leagues, namely the NHL, MLB, NBA and MLB. Results show that most beat reporters believe that the PR professionals of the teams they cover effectively control the flow of information.

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