M.A. in Public Relations
Public Relations & Advertising
College of Communication & Creative Arts
Elmer Community Hospital (Elmer, N.J.); South Jersey Hospital System (Millville N.J.); Hospital mergers--New Jersey; Hospitals--Public relations--New Jersey
Public Relations and Advertising
South Jersey Hospital System and Elmer Community Hospital are merging to consolidate services and staff and help the hospitals to operate more cost effectively.
The two institutions want an informational public relations plan to help present this merger to the residents of Cumberland and Salem counties to increase community awareness and understanding.
A public relations plan was established by the hospitals' administrations. Steering committee members received assistance from the New Jersey Hospital Association and the American Hospital Association for information on previous hospital merger efforts and spent three months in its preparation.
This effort will attempt to keep community, staff and employees abreast of developments and present the facts of the merger in a timely and unified manner.
Surveys will evaluate the effectiveness of this effort.
Simoes, Kristine M., "A public relations plan for a merger between South Jersey Hospital System and Elmer Community Hospital" (1995). Theses and Dissertations. 2287.