Date Approved

4-15-1995

Embargo Period

9-13-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Shapiro, Steve

Subject(s)

Elmer Community Hospital (Elmer, N.J.); South Jersey Hospital System (Millville N.J.); Hospital mergers--New Jersey; Hospitals--Public relations--New Jersey

Disciplines

Public Relations and Advertising

Abstract

South Jersey Hospital System and Elmer Community Hospital are merging to consolidate services and staff and help the hospitals to operate more cost effectively.

The two institutions want an informational public relations plan to help present this merger to the residents of Cumberland and Salem counties to increase community awareness and understanding.

A public relations plan was established by the hospitals' administrations. Steering committee members received assistance from the New Jersey Hospital Association and the American Hospital Association for information on previous hospital merger efforts and spent three months in its preparation.

This effort will attempt to keep community, staff and employees abreast of developments and present the facts of the merger in a timely and unified manner.

Surveys will evaluate the effectiveness of this effort.

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