Date Approved

2-1-1996

Embargo Period

9-14-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Fulginiti, Anthony J.

Subject(s)

Public relations--New Jersey; Professional associations--Public relations

Disciplines

Public Relations and Advertising

Abstract

The purpose of this project was to create a public relations plan to help promote wide acceptance of the name change, Association of Family and Consumer Sciences and a better understanding of the profession's future in New Jersey among its members. For non-Association members, awareness of the name change and its ramifications are the goals.

A scientific random survey of approximately 10 percent of Association members in November 1995 revealed an almost equal split in opinion about the name change among those questioned.

When most of the membership understands the benefits of the name change, the feeling will become more favorable. At that time, promotion to audiences outside the association will be much more effective and successful. The plan targets both internal audiences and specialized publics, such as legislators and school administrators.

Building a positive image and favorable feeling about the name change will occur with careful planning, continued effort, and influential communicators.

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