Author(s)

Elizabeth Trenado

Date Approved

6-21-2011

Document Type

Thesis

Degree Name

M.A. Higher Education

Department

Educational Services, Administration, and Higher Education

College

College of Education

First Advisor

Sisco, Burton

Subject(s)

College choice

Disciplines

Higher Education

Abstract

The primary purpose of this study was to determine what the most common contributing external factors amongst native residential freshmen students at Rowan University were when it came to making the decision to attend. The study also investigated if there was a significant relationship between external factors and a particular group of students. Native residential freshmen students were also able to express the importance of factors in their final decision to attend Rowan Unversity. Data collection consisted of a survey with Likert scale items where students were asked to discuss the importance of external factors that helped them decide to attend Rowan University, along with demographic information, and statements about student college choice decision making. Overall, this study indicated the cost of attending, availability of academic majors, and the availability of residential housing, as the top external factors when deciding to attend Rowan University. Results of this study may help in future recruiting techniques.

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