Date Approved

5-7-2009

Embargo Period

3-17-2016

Document Type

Thesis

Degree Name

M.A. in Higher Education Administration

Department

Educational Services and Leadership

College

College of Education

Advisor

Sisco, Burton

Subject(s)

Educational leadership; Mass media and education

Disciplines

Higher Education Administration

Abstract

The primary focus of this study was to explore the role the media has on undergraduate student leadership. The study investigated traditional undergraduate student's understanding of leadership, personal leadership identities, perceptions of the media, and media viewing habits. Data about student views were collected by means of a survey using a series of Likert-style questions on a 5-point scale. Data were also collected with a two-part focus group series, investigating student's opinions on television, film, and leadership. Students reported the importance of leadership for undergraduate students, while identifying themselves with many of the characteristics of a leader. Students reported watching television and film for pleasure but identified a number of ways that it could be used for leadership education.

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