Date Approved

7-17-2007

Embargo Period

3-29-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Basso, Joseph

Subject(s)

Universities and colleges--New Jersey; Web sites--Design

Disciplines

Public Relations and Advertising

Abstract

The purpose of this study was to determine how closely four-year New Jersey colleges and universities, both public and private, adhere to general standards for home page layout and design. This study also looked to determine if adherence to proper design standards increase the perceived quality of the institution. Field experiment participants rated the home pages of six institutions chosen by the researcher in her content analysis. Using Likert-type questions, 23 students rated the home pages of the colleges and universities, yielding results supporting the initial claim: the more closely an institution adheres to certain home page design standards, the more highly qualified it will be perceived.

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