Date Approved

6-26-2006

Embargo Period

4-6-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Basso, Joseph

Subject(s)

Public relations; Pharmaceutical industry--Public relations

Disciplines

Public Relations and Advertising

Abstract

This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.

The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.

Findings indicate general agreement about the value and role of public relations during a crisis and widespread disagreement on the state of the pharmaceutical industry's crisis preparedness.

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