Document Type

Article

Version Deposited

Published Version

Publication Date

1-2017

Publication Title

Global Journal of Business Research

Abstract

Over the past 15 years, NASDAQ, the world’s first all-electronic stock exchange, has actively engaged in efforts to serve the global digital economy by expanding its reach beyond its original domestic U.S. market. They have attempted to create a global 24/7 trading platform, to serve customers in the U.S., Japan, and Europe. These efforts have met with varying degrees of success. More recently, the renamed NASDAQ OMX Group has been experimenting with the disruptive fintech (financial technology) Bitcoin and its underlying technology blockchain to develop robust trading solutions, which drastically reduce transaction and record keeping costs. In this paper we analyze the various approaches taken by NASDAQ in its expansion ventures. We describe the similarities and differences in these undertakings, in order to identify successful strategies for firms who desire to increase the quality of their products while increasing efficiency and reducing the costs of their services. Drawing upon the strategy literature, we also develop theoretical models on how markets operate, and derive a series of propositions about the interplay between technology and markets.

Comments

Publisher statement:

"With this email, we grant Campbell Library, Rowan University permission to permanently add articles published by its faculty members in any of the Institute for Business and Finance Research journals to institutional repository, Rowan Digital Works, only and for non-profit use only. Deposit of such work must occur after publication with full citation."

Published Citation

Lennon, M. & Folkinshteyn, D. (2017). From Bit Valley to Bitcoin: the NASDAQ Odyssey. Global Journal of Business Research, 11(1), 85-103.

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