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First Monday



Twitter, like other social media platforms, has been identified as a space for cultural groups to debate political ideologies, engage civically, and even form action strategies for social change. Since 2014, the #LatinoTwitter hashtag has been used by Latino users for these purposes. Despite the popularity of the hashtag, few studies have examined it or its users. This study provides the results of a discourse analysis of the 31,000 tweets from 2014–2016 that use the hashtag. The findings indicate Twitter has become a popular platform for Latinos to debate political issues, find parity between ethnic communities, and even promote Latino-centered brands.


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