Document Type

Article

Version Deposited

Published Version

Publication Date

7-25-2017

Publication Title

Cogent Business & Management

DOI

10.1080/23311975.2017.1354525

Abstract

To fill a gap of research that explores cyber crisis management, this study analyzed news stories of the five largest data breaches experienced in 2014 by retailers (i.e. Target, Michaels, Neiman Marcus, Home Depot, and Staples). Corporate crisis communication and its news coverage (n = 64) were evaluated for crisis communication strategies and framed situational factors. Despite companies’ use of multiple strategies, newspapers reported their use of advocate strategies more often. Massmediated crisis response strategies were even different among the five companies. Newspapers also reframed crisis severity and crisis controllability. Finally, our findings addressed the key to dealing with the public relations nightmare that would result from a security breach.

Comments

© 2017 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license.

Creative Commons License

Creative Commons Attribution 4.0 License
This work is licensed under a Creative Commons Attribution 4.0 License.

Published Citation

Kim, B., Johnson, K., & Park, S.-Y. (2017). Lessons from the five data breaches: Analyzing framed crisis response strategies and crisis severity. Cogent Business & Management, 4(1), 1354525. https://doi.org/10.1080/23311975.2017.1354525

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