M.A. Public Relations
Ric Edelman College of Communication & Creative Arts
Online social networks; Marketing
Public Relations and Advertising
This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.
Majewski, Sylwia, "Influence of social media networks on corporate communication strategies" (2012). Theses and Dissertations. 143.