Date Approved


Embargo Period


Document Type


Degree Name

M.A. in Public Relations


Public Relations & Advertising


College of Communication & Creative Arts

First Advisor

Litwin, M. Larry


Lawrence Township School District (Lawrence Township, N.J.); School districts


Public Relations and Advertising


The purpose of this study is to create a survey instrument that will allow all stakeholders in a school district to share their thoughts, opinions, and attitudes regarding their vision for the future. The results of this survey will be used to create a vision statement to clarify goals, prioritize activities, and unify stakeholders in the pursuit of a desired future. This survey can serve as a benchmark, against which a school district can measure progress toward its goals. The survey instrument will also be a template, which can be used by other organizations to assess their publics' vision for the future.

This study builds on previous research by incorporating the suggestions of education, planning, and management experts in the creation of a new survey instrument. This instrument was utilized to assess the vision of stakeholders in the Lawrence Township School District in Lawrence Township, NJ.

The survey revealed key attitudes and opinions of Lawrence Township stakeholders, which were incorporated into a sample vision statement for Lawrence Township Public Schools.