M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Journalism; Newspapers; Public relations
Public Relations and Advertising
The purpose of this study was to examine three newspaper markets within the Philadelphia region to determine how journalism is changing and how this change affects the practice of public relations.
The study compared and contrasted the results of a nationwide survey given to editors of all major newspaper markets.
In-depth interviews were conducted, followed by a survey, to determine the attitudes and opinions of the Philadelphia region's major newspaper editors.
The research of the newspaper industry led to the trend of civic journalism. Much research was conducted about civic journalism and its role in the newspaper industry.
From the findings of the study, conclusions were made as to the change in newspaper journalism.
Editors of the major newspaper markets within the Philadelphia region agreed that more community involvement and interaction is needed. Recommendations were made for future study on the subjects of journalism, the newspaper industry and the relationship between public relations practitioner and journalist.
Marnie, Eva, "A study of the changing face of newspaper journalism and its effect on public relations" (2002). Theses and Dissertations. 1474.