Amanda Weko

Date Approved

8-23-2011

Embargo Period

3-3-2020

Document Type

Thesis

Degree Name

M.A. Public Relations

Department

Public Relations/Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Basso, Joseph

Subject(s)

Architecture--Study and teaching; Communication in architecture

Disciplines

Public Relations and Advertising

Abstract

The purpose of this study was to explore perceptions of communication in both the academic and professional architecture communities. The author addressed (a) whether profession-specific communication skills are part of any National Architectural Accrediting Board-accredited U.S. undergraduate architecture program; (b) how architectural educators feel about communication studies; and (c) how registered architects feel about communication skills in their practice. Research findings pointed to a dichotomy in academic and professional perceptions of the importance of communication training in undergraduate architecture education. While only 13.8 percent of academic programs require communication coursework directly related to architectural practice, 94 percent of architects surveyed indicated communication skills are "very important" to their practice and 73 percent of architects indicated their undergraduate architecture education did not adequately prepare them for professional practice. Implications for educating future architects are discussed.

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