M.A. Public Relations
Ric Edelman College of Communication & Creative Arts
Social media; Popular music
Public Relations and Advertising
The study's primary goal was to determine the extent and impact of social media on Rowan University student's access of music. Social media and music have become a significant part of college student life. The vast majority of student age ranges from 18 to 24. The study's secondary goal was to determine if social media has replaced the traditional music label of feature films and whether it affects more males or females in the 18 to 24 year-old demographic. To ascertain both levels of data, the researcher used intercept surveys and questionnaires. The intercept surveys were administered to 400 Rowan University students, men and women, 18 to 24 years old, entering or exiting the Chamberlin Student Center on the campus of Rowan University in Glassboro, NJ. The questionnaires were distributed to six Rowan University students ages 18-24. Results show that a majority of those surveyed utilized avenues of social media to access and share music. Furthermore, results show that a majority of students surveyed discovered more new music from social media than from radio or television.
Cohen, Douglas, "The impact of social media on the access of music among Rowan University students" (2012). Theses and Dissertations. 160.