M.A. in Public Relations
Public Relations & Advertising
Ric Edelman College of Communication & Creative Arts
Sister Cities International; Municipal government--Public relations; Sister cities
Public Relations and Advertising
Going global is the business perspective for the 21st century. Unfortunately, global perspective from American business and organization is limited. With the world shrinking at an astonishing pace, organizations need to find their communication channels to their international publics.
The purpose of this study was to learn if the techniques used in the Sister Cities International Program are effective for international public relations. The findings of this study would prove helpful to international public relations professionals in planning their own programs based on the effectiveness of the Sister Cities Program.
Five cities were evaluated based on their activities, public relations techniques, promotion, planning, goals, objectives and evaluation procedures. Evaluation of the cities was done through research of news articles, brochures, reports and surveys. The five cities varied in economic, social, cultural and developed backgrounds. This was necessary to prove if the program worked on all levels of community development.
Based on the information found, Sister Cities International effectively uses public relations and publicity techniques to promote its organization and activities. Positive media coverage of programs and events were found in all five cities with high concentrations of commitment and sponsorship from the media in two of the five cities.
Mitchell, Laura A., "An assessment of the Sister Cities International Program as an international public relations entity" (1997). Theses and Dissertations. 2093.