Christine Noon

Date Approved


Document Type


Degree Name

M.A. Higher Education


Educational Services, Administration, and Higher Education


College of Education

First Advisor

Sisco, Burton


Smart cards;College students--Services for


Higher Education


The purpose of this study was to explore the attitudes of Rowan University student's towards the RowanCard program. A secondary purpose was to gain insight from students about future growth of the program. The data were collected by means of a survey using 25 Likert-type items on a 5-point scale. In addition to the survey, two focus groups were conducted with 32 students. Each student was asked six questions pertaining to the program. Data analysis suggests that students overall attitudes towards the RowanCard program are very positive. Student's attitudes about all the current applications available to them with the RowanCard were also positive. The results of the study also indicate that there are some aspects of the program which can use improvement. These include obtaining a location on campus for a RowanCard office, assessment of door access as well as copier use, adding additional laundry locations, adding additional off campus merchants, and investigating applications which will keep the program current with today's technology.