M.A. Higher Education
Educational Services and Leadership
College of Education
Committee Member 1
Committee Member 2
college students, sexual assault, university messaging, campus climate
College presidents; Communication in management
This study aims to critically analyze university presidential statements made regarding sexual assault on campus and how those statements might impact campus culture. Through critical content analysis, manifest content and latent content were examined. The results explain that while the statements made are satisfactory and making a statement is better than not doing so, the statements are vague and indistinct. In order for the statements to have more meaning and impact, it is clear that messaging needs to be more specific to each individual institution, and be more critical, using unique language so the campus community can feel seen, understood, and safe. Recommendations for future research on this topic are included. These recommendations for continued research would aid scholars in further understanding how institutions can make more meaningful, impactful statements.
Kides, Nicole Christine, "The meaning in the message: Impact and implications of university presidential statements regarding sexual assault" (2021). Theses and Dissertations. 2880.