Leveraging First-Gen Assets: Tips and tricks for reaching first-gens in the digital space
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Start Date
15-2-2023 12:30 PM
End Date
15-2-2023 1:30 PM
Document Type
Presentation
Description
TikToks, Fleets, Memes, Emojis, Hashtags – Connecting with our Gen Z first-gens means speaking their language. Research shows that while first-generation college students struggle to gain footing with their continuing-generation peers in the analog world, the two groups maintain an equitable amount of social capital in online settings (Rowan-Kenyon, 2018). This makes it more important than ever to leverage technology to reach first-gen students. Higher education support roles that were once strictly analog are becoming more and more immersed in the digital world. Join Amanda Coltri, associate director of enrollment systems and onboarding operations at Rowan University, as she exposes secret tips and tricks on how to keep up with the lingo, integrate technology into your everyday work, and expand your impact in the digital space. This short but informative session will cover digital communication strategies that can help you take your digital game from #weaksauce to #savage.
Copy of slides
Leveraging First-Gen Assets: Tips and tricks for reaching first-gens in the digital space
TikToks, Fleets, Memes, Emojis, Hashtags – Connecting with our Gen Z first-gens means speaking their language. Research shows that while first-generation college students struggle to gain footing with their continuing-generation peers in the analog world, the two groups maintain an equitable amount of social capital in online settings (Rowan-Kenyon, 2018). This makes it more important than ever to leverage technology to reach first-gen students. Higher education support roles that were once strictly analog are becoming more and more immersed in the digital world. Join Amanda Coltri, associate director of enrollment systems and onboarding operations at Rowan University, as she exposes secret tips and tricks on how to keep up with the lingo, integrate technology into your everyday work, and expand your impact in the digital space. This short but informative session will cover digital communication strategies that can help you take your digital game from #weaksauce to #savage.