Date Approved
7-31-2012
Embargo Period
3-3-2020
Document Type
Thesis
Degree Name
M.A. Public Relations
Department
Public Relations/Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Basso, Joseph
Subject(s)
Online social networks; Marketing
Disciplines
Public Relations and Advertising
Abstract
This study examined the use of social media networks for corporate marketing and communication by United States based companies. The researcher surveyed marketing, advertising, communications and sales professionals of nearly 80 companies and conducted in-depth interviews with four corporate marketing experts. Survey participants provided data about the extent of use of social media networks in corporate marketing and communication strategies and their effectiveness. The findings show that the majority of corporate marketing strategies (77%) incorporate the use of social media. The social media networks are also viewed as an effective means of communication.
Recommended Citation
Majewski, Sylwia, "Influence of social media networks on corporate communication strategies" (2012). Theses and Dissertations. 143.
https://rdw.rowan.edu/etd/143
