Date Approved

6-30-2001

Embargo Period

6-10-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Business literature--Publishing; Small business--Public relations

Disciplines

Public Relations and Advertising

Abstract

With the advent of PageMaker and other user-friendly publications programs almost anyone can create publications, with or without an understanding of typography or layout and design. These publications represent the organization and affect its image, as well as its bottom line.

These software programs allow an organization to produce its own publications and handle its own publicity. This is a great advantage for small entrepreneurial businesses that may not be able to hire a professional to produce brochures, flyers or newsletters. The problem, however, is that unless the person has an understanding of typography and layout and design, the publication may not promote the kind of image the business wants or it may cost the business more money then it can afford to spend on public relations.

The purpose of this study was to determine if there is a market for a course geared towards small businesses and their publications. The study also produced a syllabus for a course on how to produce effective publications on a small-business budget.

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