Date Approved

6-27-2000

Embargo Period

6-22-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Donald

Subject(s)

Crisis management; Cyberspace

Disciplines

Public Relations and Advertising

Abstract

This study's purpose was to compile information on how to handle different types of cybercrises and compile them into an easy to use guide for experienced public relations professionals. The data search included library and Internet searches for information on handling cybercrises. Additionally, an e-mail survey was sent out to on-line public relations personnel to determine their experience with cybercrises. From that survey, professionals who stated that they have handled cybercrises were interviewed via e-mail.

The study determined that 20 percent of those surveyed had faced a cybercrisis. The study determined that the most important parts of cybercrisis management were Internet monitoring and the ability to act quickly. This is because cybercrises spread faster than any other type of crises faced by public relations professionals.

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