Date Approved

6-27-2000

Embargo Period

6-22-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Bagin, Donald

Subject(s)

Advertising, Public service; Nonprofit organizations--Public relations; Television in publicity

Disciplines

Public Relations and Advertising

Abstract

The purpose of preparing this guide was to create a reference for non-profit agencies to assist in creating a public service announcement for broadcast television. The author assumed that non-profit agencies are often working with no budget and the quality of the prepared PSAs is unacceptable. Also, the techniques used to create and distribute the announcements are incorrect. Since public service announcements are key to reaching a large audience for little or no money, the author felt it essential to create a reference for non-profit agencies to guide them in the production of their public service announcements. The primary research methods of this study were interviews with 50 television stations in the United States, pre-existing literature about public service announcements as well as internet searches on the topic. It includes the basics of preparing public service announcements for broadcast television. This guide is intended as a tool for non-profit agencies to produce public service announcements that will be accepted by television stations and given appropriate airtime.

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