Date Approved

5-4-1995

Embargo Period

9-11-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

College of Communication & Creative Arts

First Advisor

Bagin, Don

Subject(s)

Community and school; Schools--Public relations

Disciplines

Public Relations and Advertising

Abstract

The major purpose of this study was to research intergenerational programs in the public schools. The research was undertaken to establish whether intergenerational programs improve community attitudes and benefit the school systems that provide these programs. A broad base literature search and a database search were conducted. Numerous letters were written to school systems, state and county agencies, volunteer groups, and senior citizen groups that have instituted programs. The responses collected resulted in a compilation of successful programs that can be used by superintendents, community coordinators, and school public relations directors.

Several major conclusions were drawn from this study. Activities that brought senior citizens into the schools were more effective in building committed involvement. Successful programs followed similar planning strategies. Programs in which the benefits surpassed expectations were ones that were ongoing and ones in which participants were actively involved. Programs resulted in more positive attitudes and support for schools.

Share

COinS