Date Approved

5-14-1996

Embargo Period

9-14-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Fulginiti, Anthony

Subject(s)

Meetings--Planning--Handbooks, manuals, etc.; Meetings--Public relations

Disciplines

Public Relations and Advertising

Abstract

This study identified, through secondary research and a written survey, methods to effectively market meetings. The research found patterns in the areas of Communication, Direct Mail, Program Planning, Feedback/Evaluation, and Follow-up. These research areas were used in forming the structure of the survey questions.

The meeting planning survey was sent to 17 meeting planners who were chosen based on a June 1995 ranking in Meeting News as "The 25 Most Influential People in the Meetings Industry." The 25 represent different types of planners in different industries. These planners were surveyed to obtain marketing ideas from the top meeting planners in the industry.

The survey results created a marketing guide of meeting planners' tactics to market conferences, seminars and workshops for independent, association and corporate planners. Meeting planners, who have the responsibility to plan meetings and conferences, may use this study as a guide for marketing meetings. This guide will be useful to planners looking for new marketing ideas to apply to their own meetings.

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