Date Approved
8-18-2010
Embargo Period
3-3-2020
Document Type
Thesis
Degree Name
M.A. Public Relations
Department
Public Relations/Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
FitzGerald, Suzanne
Subject(s)
Fairness doctrine (Broadcasting); Radio broadcasting--Political aspects
Disciplines
Public Relations and Advertising
Abstract
The purpose of this study was to the examine the influence of Broadcast Localism on news/talk radio in the Delaware Valley to determine how it might impact the future of the medium as a viable public relations tool. A non-scientific snowball survey of 19 Delaware Valley public relations professionals was used to forecast the likely impact of localism on radio. In addition, in-depth interviews with Delaware Valley radio executives were conducted to learn what impact localism might have on the radio industry. This research collected and quantified primary data from public relations professionals using surveymonkey.com. Interview responses were collected as qualitative data and sorted by response using surveymonkey.com. This research supported the hypothesis that localism would have a negative impact on radio; however, it did not support the hypothesis that it would negatively affect radio's viability as a public relations tool.
Recommended Citation
Nicholas, Brian, "The impact of broadcast localism on Delaware Valley news and talk radio" (2010). Theses and Dissertations. 59.
https://rdw.rowan.edu/etd/59
