Date Approved
6-26-2006
Embargo Period
4-6-2016
Document Type
Thesis
Degree Name
M.A. in Public Relations
Department
Public Relations & Advertising
College
Ric Edelman College of Communication & Creative Arts
Advisor
Basso, Joseph
Subject(s)
Public relations; Pharmaceutical industry--Public relations
Disciplines
Public Relations and Advertising
Abstract
This study examines crisis communication and management in the pharmaceutical industry. It analyzes three specific pharmaceutical crises and examines the respective public relations responses.
The researcher prepared a mail survey that was sent to senior public relations professionals, PR professors and crisis communication experts. The data from 20 surveys were analyzed manually to determine respondents' perceptions about the role of PR during a crisis and the state of crisis preparedness in the pharmaceutical industry. The results were tabulated in percentages and presented in graph form.
Findings indicate general agreement about the value and role of public relations during a crisis and widespread disagreement on the state of the pharmaceutical industry's crisis preparedness.
Recommended Citation
Myszka, Tracey A., "The role of public relations in crisis communication planning and management: an analysis of the pharmaceutical industry" (2006). Theses and Dissertations. 916.
https://rdw.rowan.edu/etd/916
