Date Approved

9-11-2006

Embargo Period

4-6-2016

Document Type

Thesis

Degree Name

M.A. in Public Relations

Department

Public Relations & Advertising

College

Ric Edelman College of Communication & Creative Arts

Advisor

Basso, Joseph

Subject(s)

Minor league baseball; Sports--Public relations

Disciplines

Public Relations and Advertising

Abstract

This study examines the public relations practices of professional minor league baseball franchises by determining which of Grunig's four models of public relations are most commonly used by these organizations. With these findings, the study then evaluates the effectiveness of the models with respect to individual differences among the organizations and overall limitations encountered in the field.

Twenty directors of media and community relations for fifteen minor league franchises were asked to participate in data collection by completing a three-tiered Delphi study to reach a consensus on the most important job responsibilities and skill sets they feel are necessary to practice effective public relations in minor league baseball. The researcher then presented the findings to two experts in academic public relations who were asked to evaluate the effectiveness of these models based on their experience and knowledge of practicing public relations in a professional environment.

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