Complex interplay of R&D, advertising and exports in USA manufacturing firms: differential effects of capabilities

Document Type

Article

Version Deposited

None (link only)

Open Access Funding Source

Other

Publication Date

Spring 2024

Publication Title

Benchmarking: An International Business Journal

DOI

https://doi.org/10.1108/BIJ-03-2023-0183

Abstract

This study aims to explore the dynamic interplay of key resources (i.e. research and development (R&D), advertising and exports) in affecting the performance of USA manufacturing firms. Specifically, the authors examine the dynamic impact of joint resources and predict differential effect scales contingent on firm capabilities.

This study finds that the impact of joint resources and synergistic rents is not uniform but rather distinctive according to the combinatory conditions and that the pattern is further shaped by firm capabilities. Accordingly, besides signifying the contingent aspect of capabilities across a range of resource combinations, the result also shows that managerial sophistication in adaptive resource control is more than a managerial ethos.

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Copyright © 2023, Emerald Publishing Limited

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